Established in 2007, the Angel Islington Business Improvement District (BID) supports local businesses and the neighbourhood. With a shifting focus on people and the wider community, a new brand was created celebrating the area’s rich cultural offering.
The Brief
As their existing brand had become outdated and too heavily B2B focused, it no longer served the growing purpose of the BID. Angel BID approached us to work on their new brand with the aim to revitalise the BID’s image and to broaden their appeal to a wider audience. We were tasked to develop a new name, strategy and brand that would reflect the area’s rich cultural, creative and commercial offering, appealing to residents and visitors alike.
The Solution
Evolving from a B2B to a consumer focused brand, we renamed to Angel Islington for wider appeal and inclusivity. Through community workshops, we redefined the brand’s key values. Angel Islington is supportive, cultured, progressive and connected. Combined with a new vibrant and dynamic identity, the brand celebrates the area’s rich cultural and commercial offering, aiming to attract businesses and wider audiences through programming and events.
The Client
Campbell Hay managed and delivered our area branding and website with great professionalism. The team is very skilled at guiding non-professionals along the journey and the end product is something we can all be proud of. We wouldn’t hesitate to recommend them.
Ben Stephenson
Chief Executive
Client
- Angel BID
Industry
Reflecting the vibrant nature of Angel Islington, a dynamic identity system has been designed with a focus on promoting the abundance of events and offerings of the area.
A modular system has been designed to allow flexibility across the new website, accommodating diverse content types.
