Lab+Bone have developed a solution to give owners hope if their dog is stolen. Instead of chips, Lab+Bone’s pioneering approach creates a permanent record of a dog’s DNA and has it stored cryogenically, so if a dog gets stolen, its owners can retrieve the DNA to prove the stolen dog’s identity.

The founders at Lab+Bone approached us to develop a distinct brand identity and a complete range of packaging that would encompass all the various stages of the owner journey, from the first contact through to follow-up and the ongoing support for their customers.

Our design approach to this new brand was to use scientific rigour and the vernacular of the laboratory to create a sense of clarity and confidence. A systematic approach to typography creates inherent structure and the use of a soft colour palette adds a note of reassurance and quiet expertise.