Temporal Matters, founded by Anastasia Burdilovskaia, celebrates the human body’s natural capacity to restore, repair and revive by developing supplements to help return the body to its natural equilibrium.
The Brief
Where conventional Western medicine fails, functional medicine focuses on finding and treating the root cause of a disease through a holistic approach using only natural ingredients. Temporal Matters founder Anastasia asked us to create a name, identity and packaging for her pioneering supplements brand. We had to capture the holistic approach, state clear benefits, and cut through an already crowded marketplace.
The Solution
Temporal Matters wants to educate people through an accessible and transparent approach, grounded in science, to raise awareness that will lead to a healthier lifestyle. Our approach is inspired by the visual and typographic cues of scientific journals. But where science can feel cold and confusing, our solution delivers a brand that feels humane, warm, informative and, most importantly, trustworthy.
The Client
Creative work is always hard to measure in numbers and asses in deliverables, because you pay not just for the execution but for the talent and the idea. Campbell Hay are exactly that — a highly professional, competent agency with exceptionally talented designers full of fresh, innovative ideas and deep market insights.
Anastasia Burdilovskaia
Founder, Temporal Matters
Client
- Temporal Matters
Industry
The logo is inspired by the superscripts and footnotes used in scientific literature. The focus on ‘Temporal’ highlights the importance and essence of time when dealing with chronic diseases.
Healing is a journey best navigated with the right support. The secondary brand graphics echo the visualisation of time, abstracted to show that despite the challenges we face, there is always upward progression.
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