The Art Studio is a purpose built block within a London junior school. The new building has been designed to provide an inspiring space in which children can express themselves creatively.

We were tasked to address two key objectives with the new identity for The Art Studio. Firstly, it needed to be distinct and memorable. Secondly, it had to lay the foundation for creative expression, acting as the first step in inspiring children to explore their artistic talents.

We created a playful and bold brand identity using a set of geometric shapes as building blocks. The final system also includes a series of artworks created by the children themselves, as an exercise in joyful co-creation. Applied across various brand communications, the shapes have been used to form letters, words, drawings and patterns.